ALBA - Unofficial Forum

As you'll remember from a few days ago, there was a GB-wide poll from Ipsos which used a new methodology.  Ipsos announced they were moving away from telephone polling in favour of using an online panel which had been recruited offline (making it significantly different from most online polling panels).  I wondered at the time whether there would be a similar methodological change in the next poll in the long-running Ipsos series for STV, which has always previously been conducted by phone, and which in recent years has produced much better results for Yes on the independence question than most online firms.  It didn't take long to find out - a new Ipsos / STV poll was released today, and it has indeed switched to online fieldwork, but crucially it still shows a Yes lead.